Customer Relationship Valuation – Methods and Solutions
In today’s highly competitive business landscape, companies are increasingly recognizing the significance of customer relationships as valuable intangible assets. Building and maintaining strong customer relationships not only drives revenue but also contributes to brand loyalty and long-term sustainability. As a result, understanding and valuing customer relationships have become essential aspects of modern business strategy and financial analysis. In this blog, we will ponder on the factors that are relevant to Customer Relationship Valuation and generally accepted methods for this crucial intangible asset valuation as they apply to these contexts. What is a Customer Relationship? Customer relationship refers to the interactions, connections, and associations that a business or organization develops and maintains with its customers over time. It encompasses all aspects of how a company interacts with its customers, including pre-purchase, purchase, and post-purchase ...